In simple terms, a mall in each category of the main store, it must be relevant in the field of “leader” brand. This brand is always a minority, Chinese commercial real estate in recent years has explosive growth, a new project in the country have mushroomed rise, so this fight wars intensified big brands. Nike may have the same fate as well as its rival Adidas go hand in hand.nike roshe run colorways， The evening of 8 August 2008, when Li Ning lit the Olympic torch vacated when he probably did not think this beam can shine to far places. Including Li Ning sports brand in China then entered the sales peak.
At that time, the two market-leading sports brands – Nike and Adidas are hoping ride the Olympic wave in the market share of top spot. The former chose Wangfujing, who set their sights on Sanlitun. July 2008, Adidas in new projects in Hong Kong Swire Properties Sanlitun village out of the world’s largest flagship store, covering an area of over 3,000 square meters, nike roshe run cheetah，is about 1.5 times its previous largest store in Paris’s Champs Elysees store. “At that time the market are based on a sports theme, sports brand to other brands have a great role in promoting investment.”
Sports brand exposure even personnel changes June 1, Michael Spillane is currently vice president of Nike, he will serve as the new vice president and concurrently general manager of Greater China. His predecessor, Craig Cheek taking office in 2010, was the company placed “Greater China business to double in 2015,” compared to expectations, Michael Spillane dismal performance in the face of Nike in China. nike roshe run blackout，It is reported that, Michael Spillane has over 25 years of management experience in the clothing and textile industry, he has served as CEO of Converse and Umbro. In 2007, he became president of North America Converse shoes, Converse in 2009 and was promoted to chief executive officer, he served time in the post, the brand business growth.
Coincidentally, Nike’s “rival” Adidas has recently been discovered there are personnel changes. It is reported that Adidas in the near future “digging foot” some fast fashion brand ZARA and H & M’s talent. In this regard,nike roshe run breeze， adidas official to Beijing Daily reporter said, “Adidas focuses on the same passion for the sport and the company by hiring employees, superior ability to build a team and create a successful culture. This passion for sport led strategy, help brands grow in China and the world’s leading sports brand. ” Adi: “Fashion” accelerate Adidas in 2008 after undergoing major stock crisis, enrich the “fashion movement” series, including Adidas NEO LABEL relatively mid-range and clover.